Product Agency · Est. 2018

Your first product hire
isn't a person.

Coalition House embeds as your product team — strategy, research, design and development — so you ship with confidence before your first PM hire.

Active Engagement
ProStudio.space
AI Pre-Production · Film & Media
0→1
Full product built
12wk
To live product
Live & Shipping
Outcome
Seed Raised ✦
Imux · NLP × DB
Track Record
15+ Products
FinTech · HealthTech · SaaS
15+
Products Built
0→1
Specialisation
7+
Years Est. 2018
4
Verticals
🇨🇦 🇮🇳
Canada · India

Full-stack product thinking,
none of the overhead.

We cover every layer of product — from the whiteboard to the shipped feature — so you don't have to assemble a team before you're ready.

🧭

Product Strategy

North star metrics, roadmap prioritisation, competitive positioning, and go-to-market. We ask the hard questions so your team ships the right things.

🔬

User Research

Jobs-to-be-done interviews, usability testing, and synthesis into sharp product decisions. Research that informs, not decorates.

Product Design

UX architecture, interaction design, and high-fidelity UI — from wireframe to developer-ready design system.

Development

Frontend, backend and no-code/low-code builds. We ship working products — not just prototypes — across web and mobile.

📊

Growth & Analytics

Funnel design, product analytics setup, A/B testing frameworks, and growth loops built into the product from day one.

🤝

Partnerships & GTM

Partnership strategy, API integrations, and market expansion playbooks — from ecosystem mapping to signed agreements.

Products we've built.

Outcomes, not aesthetics. Every project starts with a problem and ends with a shipped product.

AI · SaaSFilm & MediaLive

ProStudio.space

AI-powered pre-production platform for the film and media industry. Built Scripts, Pre-visualisation, Talent Calls, and Cast & Crew profiles.

Live product · Talent Calls launched
Design ConsultingB2B SaaSCalgary

The Reporting Hub

White-label Power BI embedded analytics. Design audit, UX overhaul, design system, and Bootstrap implementation for Microsoft-recommended SaaS.

CEO endorsed · Design system shipped
HealthTech · AIPet Care

Petfolk

Pet web services and franchise management built on AI. Full dev, design, and deployment for pet care marketplaces across India.

Live & scaling · AI-powered marketplace
FinTechWeb AppDesign

Labh

Smarter investing with expert-designed investment baskets. Full product design philosophy and implementation for wealth management.

Product design leadership · Live platform
ContentWeb AppDev & Design

Itihasa Collective

Enabling secure script sharing for writers. Full-stack dev and design for encrypted document management in creative workflows.

Secure script platform · Writers focused
FinTech · AINL-IDBSeed

Imux

Natural language query platform for complex databases. Co-founded an NLI-DB SaaS product with fundraising and go-to-market strategy.

Seed funding raised · AI accelerator
EdTechMarketplace

Station91

Bite-sized learning app for startup founders. MVP built and iterated through user research to growth-ready v1.0.

MVP → v1.0 shipped · User-driven
FinTechB2BCompliance

Cabdost

Helping cab drivers file income tax returns. Product and design for tax compliance in the gig economy.

Gig economy focused · Compliance built-in

Your first 90 days
with Coalition House.

A structured engagement so you always know what's happening and what's next. No retainer ambiguity.

Week 1–2

Discover & Audit

  • Product audit & gap analysis
  • Stakeholder interviews
  • Competitive landscape mapping
  • North star & success metrics
Week 3–4

Research & Define

  • User interviews (5–8 sessions)
  • Jobs-to-be-done synthesis
  • Personas & user journeys
  • Prioritised problem statements
Week 5–8

Design & Prototype

  • Wireframes & IA
  • High-fidelity UI design
  • Interactive prototype
  • Design system foundations
Week 9–12

Build & Ship

  • Dev handoff & QA support
  • Iteration & testing cycles
  • Analytics & event tracking
  • Launch readiness review

Before you post that
job description, read this.

Most early-stage teams hire full-time before they've validated their product. There's a smarter sequence.

Hiring a Senior PM or Designer First
💸
$120K–$180K/year before you've validated a single core assumption
🗓️
3–6 months recruiting before anything ships or gets tested
🧩
One hire covers one discipline — you still lack strategy, research, or dev
📉
Wrong hire at this stage = costly pivot or team misalignment
Coalition House First
Operational in week one — no onboarding lag, no probation periods
🎯
Full-stack coverage: strategy + design + research + dev in one engagement
🏗️
Ship a validated, designed, built product — then hire to scale what works
📋
Leave with a design system, research library & spec your first hire can own
"

Kireeti is a great User Interface / User Experience Designer with a strong focus on Product Improvement. I would recommend him.

BD
Brian DeLuca
CEO & Co-Founder, Reporting Hub · Calgary 🇨🇦

Ready to build something
worth shipping?

No pitch. No sales deck. Just a focused product conversation — and an honest assessment of what your product needs right now.

Email us to book a call

Or write directly to mail@coalition.house